Fostering Sustainable Behavior¶
McKenzie-Mohr, D., & Smith, W. A. (2003). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society Publishers.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Leverage Points
- In public health, individual treatment is low-leverage; upstream determinants (socioeconomic, environmental) are high-leverage; paradigm shifts about prevention versus cure are highest leverage
This sourceDemonstrates how sustainable behavior change requires shifting from material incentives (low leverage) to norm and identity shifts (high leverage). McKenzie-Mohr sustainable behavior leverage material paradigm norms.
- In public health, individual treatment is low-leverage; upstream determinants (socioeconomic, environmental) are high-leverage; paradigm shifts about prevention versus cure are highest leverage
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