Fostering Sustainable Behavior

McKenzie-Mohr, D., & Smith, W. A. (2003). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society Publishers.

Type

Book

Intellectual base

Textbook

Year

2003

Link

https://openlibrary.org/isbn/9780865714069 not authoritativeverified

Cited from

systems_cybernetics

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Leverage Points
  • In public health, individual treatment is low-leverage; upstream determinants (socioeconomic, environmental) are high-leverage; paradigm shifts about prevention versus cure are highest leverage

    This sourceDemonstrates how sustainable behavior change requires shifting from material incentives (low leverage) to norm and identity shifts (high leverage). McKenzie-Mohr sustainable behavior leverage material paradigm norms.

Verification

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