An Expectancy Interpretation of Language and Persuasion

Burgoon, M., & Miller, G. R. (1985). An Expectancy Interpretation of Language and Persuasion. Recent Advances in Language, Communication, and Social Psychology.

Type

Book chapter

Intellectual base

Review or monograph

Year

1985

Link

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Cited by

1 citation across 1 artifact.

Domain-specific

• Language expectancy theory
  • Language expectancy theory holds that people develop normative expectations about appropriate language in a communication situation and that persuasive effects depend on whether a message conforms to or violates those expectations, in what direction, and from what source.

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