Integrated Strategy: Market and Nonmarket Components¶
Baron. (1995). Integrated Strategy: Market and Nonmarket Components: Market and Nonmarket Components. California Management Review.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Regulatory Surprise
- Organisations typically forecast markets, costs, technology, and competition; they do not routinely forecast the political-administrative process that issues and revises their operating licence
This sourceSets out the market/nonmarket environment distinction and argues that a business strategy must integrate both components.
Supported in partVerified against the publisher's abstract
“The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements.”
- Organisations typically forecast markets, costs, technology, and competition; they do not routinely forecast the political-administrative process that issues and revises their operating licence
Verification¶
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