Stereotypes as energy-saving devices¶
Macrae, C. N., Milne, & Bodenhausen, G. V. (1994). Stereotypes as energy-saving devices: A peek inside the cognitive toolbox. Journal of Personality and Social Psychology, 66(1), 37-47.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Stereotyping
- Rather than evaluate each person's unique capabilities, motivation, history, or situation—an effort-intensive task—agents apply category-level generalizations, a cognitive-economy function Macrae, Milne, and Bodenhausen (1994) demonstrate experimentally as a resource-saving device that frees attention for concurrent tasks.
This sourceExperimental demonstration that stereotyping reduces cognitive load by replacing detailed individual assessment with categorical shortcuts, freeing capacity for concurrent tasks.
- Rather than evaluate each person's unique capabilities, motivation, history, or situation—an effort-intensive task—agents apply category-level generalizations, a cognitive-economy function Macrae, Milne, and Bodenhausen (1994) demonstrate experimentally as a resource-saving device that frees attention for concurrent tasks.
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