Mind at Ease Puts a Smile on the Face¶
Winkielman, P., & Cacioppo, J. T. (2001). Mind at Ease Puts a Smile on the Face: Psychophysiological Evidence That Processing Facilitation Elicits Positive Affect. Journal of Personality and Social Psychology, 81(6), 989-1000.
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Primes¶
- Mere Exposure Effect
- The failure mode is that public-health, educational, and political institutions that assume preferences track actual merit discover, instead, that repeated exposure of high-quality information is often outcompeted by more-frequently-amplified lower-quality information.
This sourceDemonstrates that facilitated (fluent) processing produces measurable positive affect (smile, approach behavior) independent of conscious evaluation or explicit cognition; establishes affect-cognition dissociation.
- The failure mode is that public-health, educational, and political institutions that assume preferences track actual merit discover, instead, that repeated exposure of high-quality information is often outcompeted by more-frequently-amplified lower-quality information.
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