Toward a Message-Centered Theory of Persuasion

BURGOON, M., JONES, S. B., & STEWART, D. (1975). Toward a Message-Centered Theory of Persuasion: Three Empirical Investigations of Language Intensity. Human Communication Research, 240-256.

Type

Journal article

Intellectual base

Primary research

Year

1975

DOI

10.1111/j.1468-2958.1975.tb00271.x

Link

https://doi.org/10.1111/j.1468-2958.1975.tb00271.x

Cited by

1 citation across 1 artifact.

Domain-specific

• Language expectancy theory
  • … A highly credible speaker can sometimes use language more forceful than an audience expected and produce a positive violation that increases persuasion. to The same intense request from a low-credibility or norm-incongruent source can exceed the acceptable bandwidth and reduce acceptance. demonstrates that continuity.

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Registry ID ref:5fb38804efd4 · see in the full table