Niche strategy¶
Noy, E. (2010). Niche strategy: merging economic and marketing theories with population ecology arguments. Journal of Strategic Marketing.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Niche Market
- Organizational ecology studies populations and resource domains; marketing uses the niche as a customer-and-offering positioning unit
This sourceSets the population-ecology and marketing uses of 'niche' side by side — populations, demographics and niche birth and death against firm-level strategic and cost-benefit positioning — and argues for merging them.
SupportedVerified against the source
- Organizational ecology studies populations and resource domains; marketing uses the niche as a customer-and-offering positioning unit
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Read against the text for 1 of 1 citation: 1 supported. Each verdict is shown under its citation below, with what in the work backs the sentence.
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Registry ID ref:60127e890900 · see in the full table