Niche strategy

Noy, E. (2010). Niche strategy: merging economic and marketing theories with population ecology arguments. Journal of Strategic Marketing.

Type

Journal article

Intellectual base

Primary research

Year

2010

DOI

10.1080/09652540903511324

Link

https://doi.org/10.1080/09652540903511324

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Niche Market
  • Organizational ecology studies populations and resource domains; marketing uses the niche as a customer-and-offering positioning unit

    This sourceSets the population-ecology and marketing uses of 'niche' side by side — populations, demographics and niche birth and death against firm-level strategic and cost-benefit positioning — and argues for merging them.

Verification

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Registry ID ref:60127e890900 · see in the full table