Effects of Absolute and Relative Sunk Costs on the Decision to Persist with a Course of Action.

Garland, H., & Newport, S. (1991). Effects of Absolute and Relative Sunk Costs on the Decision to Persist with a Course of Action. Organizational Behavior and Human Decision Processes, 48(1), 55-69.

Type

Journal article

Intellectual base

Primary research

Year

1991

Volume

48

Issue

1

Pages

55-69

ISSN

0749-5978

DOI

10.1016/0749-5978(91)90005-e

DOI registrant

Elsevier

Link

https://doi.org/10.1016/0749-5978(91)90005-E

Cited from

psychology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Escalation of Commitment

  • This sourceManipulates absolute (dollars) and relative (proportion of budget) sunk costs independently across decision problems, linking results to prospect-theory mental accounting.

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