Influence: The Psychology of Persuasion¶
B., C. R. (2006). Influence: The Psychology of Persuasion: The Psychology of Persuasion.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Relevance Substitution
- The pattern recurs in diagnostic medicine (surrogate-endpoint substitution of an easy-to-measure proxy for a hard-to-measure clinical endpoint), in marketing (brand-affect, celebrity-endorsement, social-proof, and urgency substitution),
This sourceCatalogues social-proof, authority, liking, and scarcity channels exploited in persuasion and marketing.
- The pattern recurs in diagnostic medicine (surrogate-endpoint substitution of an easy-to-measure proxy for a hard-to-measure clinical endpoint), in marketing (brand-affect, celebrity-endorsement, social-proof, and urgency substitution),
Verification¶
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Registry ID ref:6b881e25b787 · see in the full table