Living with Television¶
Gerbner, G. (1969). Living with Television: The Dynamics of the Cultivation Process. Perspectives on Media Effects.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Cultivation Theory
- Cultivation theory, developed by George Gerbner and colleagues beginning in the 1960s, holds that sustained, cumulative exposure to a common symbolic environment — paradigmatically broadcast television — gradually calibrates viewers' background beliefs about social reality toward the statistical world depicted on screen rather than toward the statistical world they actually inhabit
This sourceThe heavy-versus-light viewer comparison that the Cultural Indicators surveys were built on; the four-hour threshold is a convention of the earlier violence-profile work and was not applied uniformly, several waves using sample-relative splits.
- Cultivation theory, developed by George Gerbner and colleagues beginning in the 1960s, holds that sustained, cumulative exposure to a common symbolic environment — paradigmatically broadcast television — gradually calibrates viewers' background beliefs about social reality toward the statistical world depicted on screen rather than toward the statistical world they actually inhabit
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