The Affect Heuristic¶
Slovic, P., Finucane, M. L., Peters, E., & MacGregor, D. G. (2007). The Affect Heuristic. European Journal of Operational Research, 177(3), 1333-1352.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Emotional Reasoning
- Some cultures emphasize felt-truth as a valid way of knowing (affective epistemics); others privilege analytical detachment.
This sourceComprehensive review of affect heuristic; distinguishes from emotional reasoning as a specific subset.
- Some cultures emphasize felt-truth as a valid way of knowing (affective epistemics); others privilege analytical detachment.
Mechanisms¶
- Affect–Evidence Split Prompt
- Its strength is speed and honesty at the exact moment judgment is hottest: it interrupts the affect heuristic, the well-documented tendency to read a strong feeling about something as information about its facts.
This sourceThe affect heuristic uses an immediate positive or negative feeling as information in judgments of risk and benefit.
- Its strength is speed and honesty at the exact moment judgment is hottest: it interrupts the affect heuristic, the well-documented tendency to read a strong feeling about something as information about its facts.
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