Measuring individual differences in implicit cognition¶
Greenwald, A. G., McGhee, & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74(6), 1464-1480.
Cited by¶
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Primes¶
- Stereotyping
- As Greenwald, McGhee, and Schwartz (1998) showed with the Implicit Association Test, addressing unconscious bias at scale requires targeting multiple mechanisms, not just implicit stereotyping.
This sourceIntroduces the IAT and shows that unconscious bias spans multiple mechanisms—implicit stereotyping, implicit attitudes, and association strength—not all addressable by a single intervention.
- As Greenwald, McGhee, and Schwartz (1998) showed with the Implicit Association Test, addressing unconscious bias at scale requires targeting multiple mechanisms, not just implicit stereotyping.
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