On the nature of reactance and its role in persuasive health communication¶
Dillard, J. P., & Shen, L. (2005). On the nature of reactance and its role in persuasive health communication. Communication Monographs, 72(2), 144-168.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Reactance
- Shows that behavior in the presence of constraint is governed not only by the constraint's object (what is forbidden, restricted, or mandated) but by the constraint's form—how restriction is delivered, whether it implicates autonomy, whether the restricting agent is perceived as legitimate or controlling.
This sourceTheoretical clarification of reactance affect and cognition; distinguishes reactance from anger; applies to health-message backfire effects. reactance persuasion balance communicative intensity threshold.
- Shows that behavior in the presence of constraint is governed not only by the constraint's object (what is forbidden, restricted, or mandated) but by the constraint's form—how restriction is delivered, whether it implicates autonomy, whether the restricting agent is perceived as legitimate or controlling.
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