An Evaluation Cost Model of Consideration Sets¶
Hauser, J. R., & Wernerfelt, B. (1990). An Evaluation Cost Model of Consideration Sets. Journal of Consumer Research, 16(4), 393-408.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Candidate Cap
- Its strength is a hard, defensible bound on evaluation cost that forces explicit prioritization: the team commits to spending its scarce attention on a deliberately constructed short set — a consideration set
This sourceEvaluation costs rationally bound attention to a small consideration set rather than every available option.
- Its strength is a hard, defensible bound on evaluation cost that forces explicit prioritization: the team commits to spending its scarce attention on a deliberately constructed short set — a consideration set
- Shortlisting
- There is also a consideration-set trap: candidates outside the shortlist effectively vanish from the decision, so a good option cut early never gets a fair hearing.
This sourceModels consideration-set formation as a distinct screening stage that determines which alternatives enter later choice.
- There is also a consideration-set trap: candidates outside the shortlist effectively vanish from the decision, so a good option cut early never gets a fair hearing.
Verification¶
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Registry ID ref:70192314b17f · see in the full table