Branding Buddha—Mediatized and Commodified Buddhism as Cultural Narrative

Borup, J. (2016). Branding Buddha—Mediatized and Commodified Buddhism as Cultural Narrative. Journal of Global Buddhism, 41-55.

Type

Journal article

Intellectual base

Primary research

Year

2016

DOI

10.5281/zenodo.1305859

Link

https://doi.org/10.5281/zenodo.1305859

Cited by

1 citation across 1 artifact.

Domain-specific

• Pizza Effect
  • Jenkins explicitly develops the Pizza Effect as a critical framework for Buddhist-studies teaching, while Borup describes transnational religious products as repeatedly mediated, commodified, and transformed.

Verification

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Registry ID ref:7020e9326567 · see in the full table