A New Product Growth Model for Consumer Durables¶
Bass, F. M. (1969). A New Product Growth Model for Consumer Durables. Management Science, 15(5), 215-227.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Cultural Diffusion
- Bass's 1969 mathematical model formalized the adoption curve, distinguishing the coefficient of innovation (external influence: advertising, institutional push) from the coefficient of imitation (social influence: seeing others adopt, peer pressure)
This sourceFormalizes the adoption curve via a coefficient of innovation (external influence) and a coefficient of imitation (social influence).
Supported in partVerified against the publisher's abstract
Bass's own abstract confirms the 1969 model of first-purchase timing rests on innovative and imitative behavior, but it does not name a 'coefficient of innovation'/'of imitation' nor the external/social-influence glosses.
“A behavioral rationale for the model is offered in terms of innovative and imitative behavior.”
- Bass's 1969 mathematical model formalized the adoption curve, distinguishing the coefficient of innovation (external influence: advertising, institutional push) from the coefficient of imitation (social influence: seeing others adopt, peer pressure)
Verification¶
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Registry ID ref:70a9305ac580 · see in the full table