A New Product Growth Model for Consumer Durables

Bass, F. M. (1969). A New Product Growth Model for Consumer Durables. Management Science, 15(5), 215-227.

Type

Journal article

Intellectual base

Primary research

Year

1969

DOI

10.1287/mnsc.15.5.215

Link

https://doi.org/10.1287/mnsc.15.5.215

Cited from

sociology_anthropology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Cultural Diffusion
  • Bass's 1969 mathematical model formalized the adoption curve, distinguishing the coefficient of innovation (external influence: advertising, institutional push) from the coefficient of imitation (social influence: seeing others adopt, peer pressure)

    This sourceFormalizes the adoption curve via a coefficient of innovation (external influence) and a coefficient of imitation (social influence).

Verification

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Registry ID ref:70a9305ac580 · see in the full table