Value Proposition Design¶
Osterwalder. (2014). Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Value Proposition
- B2B and B2C product positioning — the home turf: positioning statements, marketing briefs, and sales decks built on the segment / constraint / benefit / named-alternative / capability slots. Lean-startup product discovery — the Value Proposition Canvas as a tool for articulating customer-problem-fit, pairing jobs-to-be-done with the offering's pains-relieved and gains-created.
This sourceOsterwalder et al.'s Value Proposition Canvas, the book's central tool for pairing customer jobs-to-be-done with an offering's pain relievers and gain creators.
Supported in partVerified against the work's full text
“The Value Proposition [Canvas] is the [tool] at the center of this book.”
- B2B and B2C product positioning — the home turf: positioning statements, marketing briefs, and sales decks built on the segment / constraint / benefit / named-alternative / capability slots. Lean-startup product discovery — the Value Proposition Canvas as a tool for articulating customer-problem-fit, pairing jobs-to-be-done with the offering's pains-relieved and gains-created.
Verification¶
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