A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion.¶
Teeny, J. D., Siev, J. J., Briñol, P., & Petty, R. E. (2021). A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology, 382-414.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Attitudinal Targeting
- Matching can improve relevance, do nothing, or backfire; the personalized-matching literature documents moderators and adverse cases.
This sourceReview of recipient-message matching mechanisms, moderators, and backfire boundaries.
- Matching can improve relevance, do nothing, or backfire; the personalized-matching literature documents moderators and adverse cases.
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