Reverse innovation, emerging markets, and global strategy.¶
Govindarajan, V., & Ramamurti, R. (2011). Reverse innovation, emerging markets, and global strategy. Global Strategy Journal, 191-205.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Reverse Innovation
- Reverse innovation names an order of adoption across unequal markets: an innovation is first adopted in a poorer or emerging economy and later adopted in a richer or advanced economy.
This sourceFull article text was not inspected for this draft.
- Reverse innovation names an order of adoption across unequal markets: an innovation is first adopted in a poorer or emerging economy and later adopted in a richer or advanced economy.
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