Banner Blindness

Benway, J. P., & Lane, D. M. (1998). Banner Blindness: Web Searchers Often Miss Obvious Links. Internetworking, 3(1).

Type

Journal article

Intellectual base

Primary research

Year

1998

Link

https://www.ruf.rice.edu/~lane/papers/banner_blindness.pdf

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Mechanisms

• Expired Context Banner
  • Its failure mode is banner blindness

    This sourceDocuments banner blindness: users can overlook visually prominent banner-like material while searching a web page.

• Foreground/Background Usability Test
  • It is the direct counter to banner blindness and its kin — the way receivers learn to ignore regions that look like decoration, so a genuinely important element placed there simply goes unseen

    This sourceShows that users can overlook a genuinely important link when it is presented in a banner-style region.

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:73b1147fea70 · see in the full table