Behavior and Marketing Action, Kent Publishing, 1984

Henry Assael, C. (1984). Behavior and Marketing Action, Kent Publishing, 1984. Kent Publishing.

Type

Book

Intellectual base

Review or monograph

Year

1984

Link

no authoritative link yet

Cited by

1 citation across 1 artifact.

Domain-specific

• Considered purchase
  • … stakeholders, product or service, stakes and reversibility, perceived risks, information search, alternatives and criteria, decision roles, timeline and postpurchase consequences are explicit. to An applied instance preserves the same invariant under changed scale, notation, jurisdiction, dataset, or implementation..

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