Strategic Market Management

Aaker, D. A., & Moorman, C. (2024). Strategic Market Management. Wiley.

Type

Book chapter

Intellectual base

Textbook

Year

2024

ISBN

9781119802860

Link

https://openlibrary.org/books/OL38015966Mmatched

Cited by

1 citation across 1 artifact.

Domain-specific

• Market Analysis
  • Aaker and Moorman's Strategic Market Management separates environmental, customer, and competitor analysis and then explicitly moves from strategic market analysis to marketing strategy.

Verification

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