A Rhetoric of Motives¶
Burke, K. (1950). A Rhetoric of Motives. Prentice-Hall.
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Primes¶
- Identification
- Rhetoric. Burke's account of persuasion as built less on demonstration than on rendering speaker and audience consubstantial — the orator establishes identity first, and argument follows.
This sourceFoundational account of persuasion as identification — rendering speaker and audience 'consubstantial' through shared substance, with rhetoric working by identity-establishment prior to and conditioning argument.
- Rhetoric. Burke's account of persuasion as built less on demonstration than on rendering speaker and audience consubstantial — the orator establishes identity first, and argument follows.
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Registry ID ref:7ca69e470066 · see in the full table