Connect and Develop¶
Huston, L., & Sakkab, N. (2000). Connect and Develop: Inside Procter & Gamble's New Model for Innovation.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Joy's Law
- In the early 2000s, under CEO A.G. Lafley, P&G confronted stagnating returns from its large internal labs and set an explicit goal that a substantial share of innovation should originate outside the company
This sourceNames Olay Regenerist and the Mr. Clean Magic Eraser among P&G's connect-and-develop products and reports that more than a third of its innovations now have externally originated elements.
Supported in partVerified against the source
- In the early 2000s, under CEO A.G. Lafley, P&G confronted stagnating returns from its large internal labs and set an explicit goal that a substantial share of innovation should originate outside the company
- Open Innovation
- The P&G Connect + Develop program, which targeted 50% of product innovation originating outside the firm, is the most-cited implementation.
This sourceHuston and Sakkab's account of P&G's connect-and-develop model, reporting R&D productivity up nearly 60% and more than 100 new products in two years with some aspect of development from outside the company. Huston and Sakkab's Harvard Business Review article documents Procter & Gamble's connect and develop model, in which the company collaborates with suppliers, competitors, scientists and entrepreneurs and develops externally sourced ideas. Huston and Sakkab's connect-and-develop account naming Olay Regenerist and the Mr. Clean Magic Eraser among P&G's most successful products brought to market that way. Huston and Sakkab's report that in two years P&G launched more than 100 new products for which some aspect of development came from outside the company.
Supported in partVerified against the publisher's abstract
“R&D productivity at Procter & Gamble has increased by nearly 60%.”
- The P&G Connect + Develop program, which targeted 50% of product innovation originating outside the firm, is the most-cited implementation.
Verification¶
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