Metacognitive experiences in consumer judgment and decision making¶
Schwarz, N. (2004). Metacognitive experiences in consumer judgment and decision making. Journal of Consumer Psychology, 14(4), 332-348.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Processing Fluency
- When a stimulus is easy to process (fluent), agents attribute the ease to positive properties of the stimulus (familiarity, quality, truthfulness); when a stimulus is difficult to process (disfluent), agents attribute the difficulty to negative properties, producing lower evaluations and reduced preference, as Schwarz (2004) developed in his theory of metacognitive experiences in consumer judgment.
This sourceFoundational account of how subjective experiences of processing ease or difficulty are attributed to stimulus properties (quality, truthfulness, familiarity), producing systematic biases in judgment.
- When a stimulus is easy to process (fluent), agents attribute the ease to positive properties of the stimulus (familiarity, quality, truthfulness); when a stimulus is difficult to process (disfluent), agents attribute the difficulty to negative properties, producing lower evaluations and reduced preference, as Schwarz (2004) developed in his theory of metacognitive experiences in consumer judgment.
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