Crossing the Chasm¶
Moore, G. A. (2014). Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Beachhead Market
- Business strategy: Moore's bowling-pin model and Aulet's disciplined-entrepreneurship framework formalize beachhead selection — dominate a narrow customer segment, deliver a whole product, then attack the adjacent segment; the Roadster-to-sedan-to-mass-market sequence is canonical.
This sourceFormalizes the bowling-pin model of beachhead selection — dominate a narrow segment with a whole product, then attack adjacent segments — explicitly invoking the D-Day beachhead metaphor.
- Business strategy: Moore's bowling-pin model and Aulet's disciplined-entrepreneurship framework formalize beachhead selection — dominate a narrow customer segment, deliver a whole product, then attack the adjacent segment; the Roadster-to-sedan-to-mass-market sequence is canonical.
Verification¶
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