Crossing the Chasm¶
Moore, G. A. (2014). Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Beachhead Market
- Business strategy: Moore's bowling-pin model and Aulet's disciplined-entrepreneurship framework formalize beachhead selection — dominate a narrow customer segment, deliver a whole product, then attack the adjacent segment; the Roadster-to-sedan-to-mass-market sequence is canonical.
This sourceFormalizes the bowling-pin model of beachhead selection — dominate a narrow segment with a whole product, then attack adjacent segments — explicitly invoking the D-Day beachhead metaphor.
Supported in partVerified against the work's full text
The description of Moore's book supplies the beachhead-segment and whole-product principles behind half the sentence, but says nothing of a bowling-pin label, Aulet, or the Roadster sequence.
“Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly. Assemble the Invasion Force: Master the "whole product" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers.”
- Business strategy: Moore's bowling-pin model and Aulet's disciplined-entrepreneurship framework formalize beachhead selection — dominate a narrow customer segment, deliver a whole product, then attack the adjacent segment; the Roadster-to-sedan-to-mass-market sequence is canonical.
Verification¶
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Registry ID ref:80e327ee39b2 · see in the full table