Hacking Growth¶
Ellis, & Brown. (2017). Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success. Crown.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Product-Market Fit
- A widely used operationalization is Sean Ellis's survey question — "How would you feel if you could no longer use this product?" — with the rule of thumb that roughly 40% or more of users answering "very disappointed" indicates fit
This sourceEllis and Brown's growth handbook, which sets out the 'very disappointed' survey question and the roughly-40% benchmark as the operational test of product-market fit.
Supported in partVerified against a saved copy of the source
“How disappointed would you be if this product no longer existed tomorrow?”
- A widely used operationalization is Sean Ellis's survey question — "How would you feel if you could no longer use this product?" — with the rule of thumb that roughly 40% or more of users answering "very disappointed" indicates fit
Verification¶
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