Bridging the gap between the business and life sciences.

Marcus, A. A., & Mandl, M. H. (1983). Bridging the gap between the business and life sciences. The Sloan Management Review, 24(3), 17-26.

Type

Journal article

Intellectual base

Primary research

Year

1983

Link

no authoritative link yet

Cited from

futurism_foresight, organizational_management

Cited by

4 citations across 4 artifacts.

Primes

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• STEEP/PESTLE Analysis
  • The process also surfaces implicit assumptions: team assumed regulatory approval timeline and insurance reimbursement as near-certain when political and economic dimensions create genuine uncertainty
• Weak Signals & Emerging Issues
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