Building Brand Image Through Event Sponsorship

Eaton, J. (1999). Building Brand Image Through Event Sponsorship: The Role of Image Transfer.

Type

Unclassified

Intellectual base

Unclassified

Year

1999

Link

no authoritative link yet

Cited by

1 citation across 1 artifact.

Domain-specific

• Transfer (propaganda)
  • Transfer can be positive or negative and often uses flags, uniforms, sacred images, celebrities, stigmatized groups or visual juxtaposition; the inference is affective association rather than evidence about the target itself.

Verification

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Registry ID ref:82286c928d32 · see in the full table