Feature Fatigue¶
Thompson, D. V., Hamilton, R. W., & Rust, R. T. (2005). Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing. Journal of Marketing Research, 42(4), 431-442.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Additive Bias
- In product design it is "feature creep," where pressure to add user-visible features is sharp and pressure to remove them weak.
This sourceEmpirical demonstration that consumers over-weight capability before use and choose overly complex (feature-laden) products, then suffer 'feature fatigue' — the asymmetric pressure to add user-visible features over removing them, and the case for fewer features per product.
- In product design it is "feature creep," where pressure to add user-visible features is sharp and pressure to remove them weak.
Verification¶
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