Post-decision changes in the desirability of alternatives

Brehm, J. W. (1956). Post-decision changes in the desirability of alternatives. Journal of Abnormal and Social Psychology, 52(3), 384-389.

Type

Journal article

Intellectual base

Primary research

Year

1956

DOI

10.1037/h0041006

Link

https://doi.org/10.1037/h0041006

Cited from

psychology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Cognitive Dissonance
  • T3: The Self-Relevance Threshold. Structural tension: Inconsistencies matter only when self-relevance or commitment is sufficient; below some threshold, people tolerate inconsistency without discomfort.

    This sourceCanonical free-choice paradigm: post-choice spreading of alternatives proportional to choice difficulty.

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Registry ID ref:850d3d16f644 · see in the full table