Post-decision changes in the desirability of alternatives¶
Brehm, J. W. (1956). Post-decision changes in the desirability of alternatives. Journal of Abnormal and Social Psychology, 52(3), 384-389.
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Primes¶
- Cognitive Dissonance
- T3: The Self-Relevance Threshold. Structural tension: Inconsistencies matter only when self-relevance or commitment is sufficient; below some threshold, people tolerate inconsistency without discomfort.
This sourceCanonical free-choice paradigm: post-choice spreading of alternatives proportional to choice difficulty.
- T3: The Self-Relevance Threshold. Structural tension: Inconsistencies matter only when self-relevance or commitment is sufficient; below some threshold, people tolerate inconsistency without discomfort.
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