Deception by Implication

Hastak, M., & Mazis, M. B. (2011). Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims. Journal of Public Policy & Marketing, 30(2), 157-167.

Type

Journal article

Intellectual base

Primary research

Year

2011

DOI

10.1509/jppm.30.2.157

Link

https://doi.org/10.1509/jppm.30.2.157

Cited from

cognitive_science

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Differential Decay
  • Warning-label fade-out: a product's brand persists in memory while the regulatory disclaimer fades, so the brand gradually acquires the meaning the disclaimer was meant to deny.

    This sourceDisclaimers and qualifying disclosures that lack prominence fail to register, so the unqualified brand claim is what consumers retain.

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:86ae76e0f303 · see in the full table