Deception by Implication¶
Hastak, M., & Mazis, M. B. (2011). Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims. Journal of Public Policy & Marketing, 30(2), 157-167.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Differential Decay
- Warning-label fade-out: a product's brand persists in memory while the regulatory disclaimer fades, so the brand gradually acquires the meaning the disclaimer was meant to deny.
This sourceDisclaimers and qualifying disclosures that lack prominence fail to register, so the unqualified brand claim is what consumers retain.
Supported in partVerified against the publisher's abstract
The abstract gives only a typology of truthful-but-misleading claims and consumer miscomprehension; it never states the warning-label fade-out mechanism, and the closed full text (HTTP 403) could not be read.
“The authors develop a new typology of truthful but misleading advertising and labeling claims.”
- Warning-label fade-out: a product's brand persists in memory while the regulatory disclaimer fades, so the brand gradually acquires the meaning the disclaimer was meant to deny.
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Read against the text for 1 of 1 citation: 1 supported in part. Each verdict is shown under its citation below, with what in the work backs the sentence.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:86ae76e0f303 · see in the full table