Designing Brand Identity¶
Wheeler, A. (2017). Designing Brand Identity: An Essential Guide for the Whole Branding Team. Wiley.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Lead-and-Support Hierarchy
- Leadership communication and brand campaigns: a principal speaker supported by a comms team and surrogates whose talking points echo and amplify rather than compete, and one tagline supported by sub-messaging across TV, print, social, and point-of-sale where brand-system documents codify the deference rules.
This sourceStandard brand-identity reference covering message hierarchy, tone of voice, and brand-system governance across channels — the deference apparatus that coordinates a campaign's supporting channels to a lead message.
- Leadership communication and brand campaigns: a principal speaker supported by a comms team and surrogates whose talking points echo and amplify rather than compete, and one tagline supported by sub-messaging across TV, print, social, and point-of-sale where brand-system documents codify the deference rules.
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Registry ID ref:881ea497f40e · see in the full table