Encoding and Decoding in the Television Discourse¶
Hall, S. (1973). Encoding and Decoding in the Television Discourse.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Encoding And Decoding
- In pedagogy and communication, a teacher encodes a concept into language and students decode using prior understanding, with Stuart Hall's encoding/decoding model applying the same pair to media reception.
This sourceApplies the encoder/decoder pair to media reception, naming preferred, negotiated, and oppositional decodings as a function of the receiver's scheme.
- In pedagogy and communication, a teacher encodes a concept into language and students decode using prior understanding, with Stuart Hall's encoding/decoding model applying the same pair to media reception.
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Registry ID ref:88a33ced1856 · see in the full table