Principles of Marketing, 18^th global ed

Kotler, P., & Armstrong, G. (2021). Principles of Marketing, 18th global ed. Pearson.

Type

Book

Intellectual base

Textbook

Year

2021

ISBN

9781292341132

Link

https://openlibrary.org/books/OL29492560Mmatched

Cited by

1 citation across 1 artifact.

Domain-specific

• Micromarketing
  • … using local demand evidence, while comparing outcomes against otherwise similar locations. to A business supplier tailors a proposition to a named account's installed base and procurement context while retaining a control or counterfactual against which incremental response is judged. demonstrates that continuity.

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