The Focussed Interview and Focus Groups: Continuities and Discontinuities¶
Merton. (1987). The Focussed Interview and Focus Groups: Continuities and Discontinuities: Continuities and Discontinuities. Public Opinion Quarterly.
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Domain-specific¶
- Focus group
- The method's origin is the "focused interview" developed by Robert Merton and Paul Lazarsfeld in Columbia's Office of Radio Research (renamed the Bureau of Applied Social Research in 1944) during the Second World War
This sourceMerton's own retrospective account of where and when the focused interview was developed, and of its relation to the later focus group.
- The method's origin is the "focused interview" developed by Robert Merton and Paul Lazarsfeld in Columbia's Office of Radio Research (renamed the Bureau of Applied Social Research in 1944) during the Second World War
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