Comparison of two fuzzy algorithms in geodemographic segmentation analysis

George Grekousis, H. T. (2011). Comparison of two fuzzy algorithms in geodemographic segmentation analysis: The Fuzzy C-Means and Gustafson–Kessel methods.

Type

Unclassified

Intellectual base

Unclassified

Year

2011

DOI

10.1016/j.apgeog.2011.11.004

Link

https://doi.org/10.1016/j.apgeog.2011.11.004

Cited by

1 citation across 1 artifact.

Domain-specific

• Geodemographic segmentation
  • Ecological inference and stereotyping risks arise when area averages are assigned to individuals, while source years, clustering choices and proprietary labels affect reproducibility.

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