Breaking Up America¶
Turow, J. (1997). Breaking Up America: Advertisers and the New Media World. University of Chicago Press.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Niche Market
- In media, narrowcasting aggregates an audience with a specialized interest and gives advertisers or subscription providers a more precise value proposition than mass broadcasting
This sourceDocuments the shift from mass broadcasting to target-marketed media formats built to deliver specific demographic audiences to advertisers — a shift the author treats critically, as a driver of audience fragmentation.
- In media, narrowcasting aggregates an audience with a specialized interest and gives advertisers or subscription providers a more precise value proposition than mass broadcasting
Verification¶
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Registry ID ref:8b6b09f89c65 · see in the full table