Heuristic and systematic processing within and beyond the persuasion context

Chaiken, S., Liberman, & Eagly, A. (1989). Heuristic and systematic processing within and beyond the persuasion context.

Type

Unclassified

Intellectual base

Unclassified

Year

1989

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Cited by

1 citation across 1 artifact.

Domain-specific

• Heuristic-systematic model of information processing
  • The model predicts processing mode from sufficiency thresholds, motivation and ability: heuristic rules offer economical judgments, while systematic scrutiny continues when confidence falls short of the desired level.

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