Questions and Answers in Attitude Surveys¶
Schuman, H., & Presser, S. (1981). Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context. Academic Press.
Cited by¶
4 citations across 4 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Elicitation Channel Contribution
- Survey design: question-wording experiments show large shifts in measured opinion on the same substantive question depending on wording, response options, and ordering.
This sourceClassic split-ballot experiments showing large shifts in measured opinion (e.g., "welfare" vs. "assistance to the poor," middle-option presence, question order) for the same substantive question.
- Survey design: question-wording experiments show large shifts in measured opinion on the same substantive question depending on wording, response options, and ordering.
- Presupposition Smuggling
- In survey design, questions embedding presuppositions the respondent has not granted corrupt measurement.
This sourceDemonstrates that question wording embedding presuppositions corrupts survey measurement even from honest respondents.
- In survey design, questions embedding presuppositions the respondent has not granted corrupt measurement.
Domain-specific¶
- Interviewer Leading
- Survey methodology — question-wording experiments (Schuman–Presser), context effects (Schwarz), and AAPOR question-design standards
This sourceThe Schuman-Presser programme of question-form, wording and order experiments in attitude surveys ("question-order experiments ... seven sets of experiments").
Supported in partVerified against the work's full text
“question-order [experiments] from our more recent research, describe more briefly seven sets of [experiments] from”
- Survey methodology — question-wording experiments (Schuman–Presser), context effects (Schwarz), and AAPOR question-design standards
Mechanisms¶
- Survey Frame Split Sample
- … program is called a "transit tax," a "transit investment," a "transit benefit," and a "transit fee." Because respondents are assigned at random, the arms are statistically equivalent going in, so a gap in stated support between "tax" and "investment" is attributable to the label, not to who happened to answer.
This sourceUses random split-ballot assignment to isolate question-wording effects from differences in who answered.
- … program is called a "transit tax," a "transit investment," a "transit benefit," and a "transit fee." Because respondents are assigned at random, the arms are statistically equivalent going in, so a gap in stated support between "tax" and "investment" is attributable to the label, not to who happened to answer.
Verification¶
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