The Psychology of Survey Response¶
Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The Psychology of Survey Response. Cambridge University Press.
Cited by¶
1 citation across 1 artifact.
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Mechanisms¶
- User Interview
- Its central failure mode is the say-do gap: people report intentions, ideals, and tidied-up habits that diverge from what they actually do, and interviews are also prone to recall error, social desirability, and — most damagingly — leading questions that let an interviewer hear the answer they came for.
This sourceExplains how memory limitations and editing of sensitive responses introduce recall and socially desirable reporting errors into survey answers.
- Its central failure mode is the say-do gap: people report intentions, ideals, and tidied-up habits that diverge from what they actually do, and interviews are also prone to recall error, social desirability, and — most damagingly — leading questions that let an interviewer hear the answer they came for.
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