Cultural distance revisited¶
Shenkar, O. (2001). Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences. Journal of International Business Studies, 32(3), 519-535.
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Primes¶
- Cultural Friction
- Friction asks "Why does this spread unevenly, and what gets renegotiated in the process?"—a distinction Shenkar (2001) develops in his critique of "cultural distance" measures, arguing that the metaphor of distance obscures the asymmetric, frictional, and value-collision dynamics that actually drive uneven cross-cultural transfer.
This sourceCritique of 'cultural distance' measures, arguing that the distance metaphor obscures the asymmetric, frictional, value-collision dynamics that actually drive uneven outcomes in cross-border transfer.
- Friction asks "Why does this spread unevenly, and what gets renegotiated in the process?"—a distinction Shenkar (2001) develops in his critique of "cultural distance" measures, arguing that the metaphor of distance obscures the asymmetric, frictional, and value-collision dynamics that actually drive uneven cross-cultural transfer.
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