Personal Influence

Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence: The Part Played by People in the Flow of Mass Communications. Free Press.

Type

Book

Intellectual base

Review or monograph

Year

1955

Link

https://www.routledge.com/Personal-Influence-The-Part-Played-by-People-in-the-Flow-of-Mass-Communications/Katz-Lazarsfeld/p/book/9781412805070

Cited from

sociology_anthropology

Cited by

3 citations across 3 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Network Broker Role
  • In communication studies, the opinion leader receives media messages first and re-transmits to their social network, shaping the message in transit.

    This sourceEstablishes the two-step flow and the opinion leader — who receives media messages first and re-transmits to a social network, shaping them in transit; the communication-studies broker, later carried into micro-influencer marketing.

    Supported in partVerified against the work's full text

    The publisher's description of Katz and Lazarsfeld's 1955 study states that media messages are mediated by informal opinion leaders who interpret and diffuse them into their personal networks — the two-step flow the claim names.

    “validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded”

    Read by an automated reader; not a human review. How support was checked

Domain-specific

• Two-Step Flow
  • Katz and Lazarsfeld's later Decatur study of everyday decisions confirmed the pattern across marketing, fashion, and public affairs

    This sourceThe Decatur study of opinion leadership in marketing, fashion, public affairs and movie-going.

    SupportedVerified against the source

    Read by an automated reader; not a human review. How support was checked

Mechanisms

• Expert Voice Curation
  • The mechanism leans on the two-step flow of communication

    This sourceDevelops the two-step flow of communication in which opinion leaders mediate mass messages through interpersonal influence.

Verification

Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.

Does it back the claim? Read against the text for 2 of 3 citations: 1 supported, 1 supported in part. Each verdict is shown under its citation below, with what in the work backs the sentence.

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Links previously used in the corpus

Before the registry existed this work was also linked 1 other way.

• https://search.worldcat.org/title/657191 ×1

Registry ID ref:8e968960867a · see in the full table