Personal Influence

Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence: The Part Played by People in the Flow of Mass Communications. Free Press.

Type

Book

Intellectual base

Review or monograph

Year

1955

Link

https://www.routledge.com/Personal-Influence-The-Part-Played-by-People-in-the-Flow-of-Mass-Communications/Katz-Lazarsfeld/p/book/9781412805070

Cited from

sociology_anthropology

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Network Broker Role
  • In communication studies, the opinion leader receives media messages first and re-transmits to their social network, shaping the message in transit.

    This sourceEstablishes the two-step flow and the opinion leader — who receives media messages first and re-transmits to a social network, shaping them in transit; the communication-studies broker, later carried into micro-influencer marketing.

Verification

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Registry ID ref:8e968960867a · see in the full table