Implicit Self-Esteem in Japan¶
Kitayama, & Karasawa. (1997). Implicit Self-Esteem in Japan: Name Letters and Birthday Numbers. Personality and Social Psychology Bulletin.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Birthday-Number Effect
- The birthday-number effect is the small but reliably documented implicit preference for numbers that appear in one's own date of birth — particularly the day-of-month number — over numerically comparable numbers that carry no self-referential association
This sourceKitayama and Karasawa's Japanese studies, in which letters of one's own name and the numbers of one's birth month and birth day were liked significantly more than other letters and numbers. The small magnitude of the preference shift over baseline liking. Kitayama and Karasawa's two Japanese studies, which demonstrated both a name-letter preference and a birthday-number preference. That the preference was aggregate-only, below introspection, and survived adjustment for numbers' general popularity.
Supported in partVerified against the publisher's abstract
“Study 2 assessed preference for numerics and showed that the numbers corresponding to both the month and the day of one's birthday were significantly better liked than the remaining numbers.”
- The birthday-number effect is the small but reliably documented implicit preference for numbers that appear in one's own date of birth — particularly the day-of-month number — over numerically comparable numbers that carry no self-referential association
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