Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages¶
Allen. (1991). Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Two-Sided Message
- is that two-sided messages outperform one-sided messages under specific audience conditions: when recipients are initially skeptical, when they are already aware of counter-arguments, when source credibility is the binding constraint on persuasion, and especially when the message includes a refutation of the counter-argument alongside the acknowledgment of it
This sourceMeta-analytic evidence that two-sided messages outperform one-sided ones when they refute the opposing argument, but not when they merely acknowledge it.
Supported in partVerified against the source
- is that two-sided messages outperform one-sided messages under specific audience conditions: when recipients are initially skeptical, when they are already aware of counter-arguments, when source credibility is the binding constraint on persuasion, and especially when the message includes a refutation of the counter-argument alongside the acknowledgment of it
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Registry ID ref:923cf2892813 · see in the full table