Figures of Rhetoric in Advertising Language¶
McQuarrie, & Mick. (1996). Figures of Rhetoric in Advertising Language. Journal of Consumer Research.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Chiasmus
- Advertisers reach for this shape deliberately because the role-recognition that produces the figure's pleasure also makes the line unusually easy to remember and sing
This sourceThe framework classifying rhetorical figures in advertising language — including antimetabole — and linking the figure types to suggested consumer responses.
Supported in partVerified against the publisher's abstract
“Since antiquity dozens of figures have been cataloged, ranging from the familiar (rhyme, pun) to the obscure (antimetabole).”
- Advertisers reach for this shape deliberately because the role-recognition that produces the figure's pleasure also makes the line unusually easy to remember and sing
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Registry ID ref:92eb7288d5b6 · see in the full table