Contagious¶
Berger, J. (2013). Contagious: Why Things Catch On. Simon & Schuster.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Boundary Signal Spillover
- In marketing, a campaign aimed at one demographic goes viral with another that overwhelms call centres and fulfilment.
This sourceAnalyzes why marketing messages spread to audiences beyond the intended target via social transmission, including campaigns that reach unanticipated populations at scale.
- In marketing, a campaign aimed at one demographic goes viral with another that overwhelms call centres and fulfilment.
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:930e90adb49e · see in the full table