Contagious

Berger, J. (2013). Contagious: Why Things Catch On. Simon & Schuster.

Type

Book

Intellectual base

Review or monograph

Year

2013

Link

https://jonahberger.com/books/contagious/

Cited from

public_administration_policy

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Boundary Signal Spillover
  • In marketing, a campaign aimed at one demographic goes viral with another that overwhelms call centres and fulfilment.

    This sourceAnalyzes why marketing messages spread to audiences beyond the intended target via social transmission, including campaigns that reach unanticipated populations at scale.

Verification

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Registry ID ref:930e90adb49e · see in the full table