The “Mainstreaming” of America

Gerbner. (1980). The “Mainstreaming” of America: Violence Profile No. 11. Journal of Communication.

Type

Journal article

Intellectual base

Primary research

Year

1980

DOI

10.1111/j.1460-2466.1980.tb01987.x

Link

https://doi.org/10.1111/j.1460-2466.1980.tb01987.x

Cited by

1 citation across 1 artifact.

Domain-specific

• Cultivation Theory
  • The mainstreaming refinement holds that heavy viewing pulls together otherwise heterogeneous groups toward a shared, television-calibrated worldview; the resonance refinement holds that cultivation is amplified when the depicted reality aligns with the viewer's own social environment, making the television signal mutually reinforcing with lived experience

Verification

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Registry ID ref:9342263d4c35 · see in the full table