What Makes Online Content Viral?¶
Berger, J., & Milkman, K. L. (2012). What Makes Online Content Viral?. Journal of Marketing Research.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- High-Arousal Content Throttle
- Research on social transmission finds that high-arousal emotional content spreads more than calmer material of equal importance, which is precisely the bias a throttle is built to counter.
This sourceFinds that content evoking high-arousal emotions is more likely to be shared than content evoking low-arousal emotions.
- Research on social transmission finds that high-arousal emotional content spreads more than calmer material of equal importance, which is precisely the bias a throttle is built to counter.
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:93b5fc66a662 · see in the full table