Marketing Channels¶
Coughlan, A. T., Anderson, E., Stern, L. W., & El-Ansary, A. I. (2006). Marketing Channels. Pearson Prentice.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Network Broker Role
- A wholesale distributor instantiates the same role transactionally: upstream access to multiple suppliers, downstream capacity into a retail network, and transactional authority over inventory, credit, and quality assurance that makes it a required, productive intermediary rather than a parasitic markup — retailers route through it because it clears transactions and vouches for goods that direct supplier-to-retailer dealing could not.
This sourceStandard marketing-channels reference establishing the wholesale distributor/intermediary that holds upstream supplier access and downstream retail reach and adds value through inventory, credit, assortment, and quality assurance — a productive required intermediary rather than a parasitic markup.
- A wholesale distributor instantiates the same role transactionally: upstream access to multiple suppliers, downstream capacity into a retail network, and transactional authority over inventory, credit, and quality assurance that makes it a required, productive intermediary rather than a parasitic markup — retailers route through it because it clears transactions and vouches for goods that direct supplier-to-retailer dealing could not.
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:940fd47970e6 · see in the full table