Marketing Channels¶
Coughlan, A. T., Anderson, E., Stern, L. W., & El-Ansary, A. I. (2006). Marketing Channels. Pearson Prentice.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Network Broker Role
- A wholesale distributor instantiates the same role transactionally: upstream access to multiple suppliers, downstream capacity into a retail network, and transactional authority over inventory, credit, and quality assurance that makes it a required, productive intermediary rather than a parasitic markup — retailers route through it because it clears transactions and vouches for goods that direct supplier-to-retailer dealing could not.
This sourceStandard marketing-channels reference establishing the wholesale distributor/intermediary that holds upstream supplier access and downstream retail reach and adds value through inventory, credit, assortment, and quality assurance — a productive required intermediary rather than a parasitic markup.
- A wholesale distributor instantiates the same role transactionally: upstream access to multiple suppliers, downstream capacity into a retail network, and transactional authority over inventory, credit, and quality assurance that makes it a required, productive intermediary rather than a parasitic markup — retailers route through it because it clears transactions and vouches for goods that direct supplier-to-retailer dealing could not.
Verification¶
This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.
Registry ID ref:940fd47970e6 · see in the full table